Consulting

As a former PR agency principal, I’ve spent my career helping organizations and leaders create brands that connect with people. My clients have earned media placements, but more importantly, the trust of their consumers and industry peers. And that takes a lot more than a press release.

The first and most critical step of the PR journey is clarifying the brand story. As a consultant, I work with clients to dig deep on their “why” and create a brand story that guides why-driven communication and marketing plans, strategic partnerships, program development, and more.

I work with companies in the outdoor recreation and health and fitness space, service providers, consumer packaged goods, and nonprofits. My clients range from startup and early-stage brands to established organizations looking to make a sharp right. These organizations work with me to empower their in-house or prior to hiring a traditional PR agency that will pitch and place.