Case Study: Las Vegas Cyclist Memorial

The Las Vegas Cyclist Memorial (LVCM) is an alliance of cycling advocacy organizations working to establish safer cycling in Southern Nevada and offer support for families of the local cyclists killed in traffic accidents. LVCM works with local and state lawmakers to create innovative solutions to transform Nevada into a cycling-safe state. Organizations include Breakaway Cycling, Ghost Bikes Las Vegas, Save Red Rock, and Southern Nevada Bicycle Coalition. For more information, visit www.lasvegascyclistmemorial.com.

Before we even broke ground, Skye Canyon engaged Stephanie to lend authenticity to our brand. We envisioned creating a community that’s a base camp for the great outdoors. Her understanding of the active lifestyle consumer and local outdoor recreation market resulted in messaging, events, and brand partnerships that helped take our aspirational story and make it a reality.

- DC Graham, Olympia Companies, Chief Marketing Officer

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